Data Insights Website Design:
During my time on the VERIFI team, I had the opportunity to contribute to the website design for an emerging product within the organization. This initiative supported the Data Insights team, which was developing a data analytics platform focused on concrete production.
Home Page:
The Data Insights team asked that the website clearly communicate two core themes: data accuracy and sustainability. The platform was designed to demonstrate how concrete production could be made more sustainable through material optimization, supported by actionable data insights.
At the top of the page, I used environmental imagery to immediately establish a connection to sustainability, paired with a blue color palette to reinforce trust, reliability, and security. This visual narrative was then reinforced with quantifiable metrics and factual data, including total cubic yards of concrete produced, reductions in carbon emissions, and the percentage of material waste avoided. Together, these elements balanced emotional appeal with concrete evidence, helping to build credibility and clearly articulate the product’s value..
This section focuses on the raw data generated by the product and how the Data Insights team transforms that information into actionable insights. It provides a clear, informative breakdown of how the platform works and how the data is collected, processed, and applied to deliver value to users. By demystifying the underlying data and workflows, this section helps users better understand how the Data Insights product supports more informed decision-making
Following the data section, I incorporated engaging business-focused graphics that visually illustrate how the data is collected, analyzed, and applied. These visuals provide a more approachable and digestible way for users to understand the platform’s processes, complementing the detailed information presented earlier while enhancing overall clarity and engagement.
I recognized the importance of supporting each section with a dedicated Case Studies page. This approach provides concrete examples that reinforce the key points discussed above, offering customers tangible evidence of the platform’s impact and effectiveness. By grounding claims in real-world outcomes, the case studies help build credibility and trust with users.
About Us:
This About Us page was designed to highlight the team behind the analytics platform and showcase the work they contribute. Its purpose is to engage customers on a more personal level, building trust and transparency by connecting users with the people driving the product’s development and insights.
Who we are: Tells a brief blurb about who the team is on a personal level.
What we do: Gives a better description of the work that they put in.
Our mission: Explains why they put in the work.
The page concludes with a section highlighting the global impact of the Data Insights team’s work. This section provides concrete metrics and evidence, demonstrating how their efforts drive meaningful change and reinforcing the significance of the platform’s contributions. By pairing storytelling with data, the page effectively communicates both the team’s dedication and the real-world impact of their work.
Case Studies:
The Case Studies page was designed to showcase the work of the Data Insights team and highlight the value of their efforts. Given that the team’s case studies were highly informative and insightful, the page provides customers with an engaging space to explore these examples at their own pace, reinforcing credibility and demonstrating the practical impact of the platform.
Case Studies Article:
After exploring the Case Studies page, users can click on an individual article to access a detailed view like the one shown here. This page provides an in-depth look at the selected case study, offering additional context, insights, and supporting data to help users fully understand the outcomes and impact of the team’s work.
Each article begins with a bold headline to immediately capture attention, followed by a smaller subheading and a brief summary that provides readers with a quick overview of the content. I also include the author’s name and any contributors to give proper credit and add a personal touch, helping to humanize the content and strengthen reader engagement.
The body of each article begins with an introductory section that presents the core information. This is followed by supporting graphs and visualizations that reinforce the content, making complex data more digestible and providing readers with a clear, visual understanding of the key insights.
Each article concludes with a secondary body section that provides additional details and context, followed by a final section that serves as the article’s conclusion. This structure ensures readers leave with a clear understanding of the key insights and takeaways, reinforcing the overall message of the piece.
Conclusion:
The Data Insights team required a website to promote and showcase their new digital product. This was achieved through the design of a homepage that effectively communicated key metrics and emphasized environmental sustainability. The website was further supported by an About Us section and a Case Studies page, providing context and evidence to reinforce the team’s claims and establish credibility with users.