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    <lastmod>2026-01-12</lastmod>
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      <image:title>Work - Outspoke - Outspoke</image:title>
      <image:caption>Summary: Outspoke is a platform designed to provide users with comprehensive insights into their supply chains, leveraging CRM tools and data analytics through METRC track-and-trace technology. Roles &amp; Responsibilities: UX Research, UX/UI Design Problem: Industry leaders in supply chain management have limited visibility into their supply chains, inventory management, and client relationships, making it difficult to make informed business decisions. Solution: Outspoke delivers an intuitive interface that centralizes critical information, giving users clear access to product data, revenue, commissions, inventory tracking (FIFO), client management, and potential prospects. This enables more informed decision-making and streamlined operations across the business.</image:caption>
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      <image:title>Work - Outspoke - Competitive Analysis: During the competitive analysis, it was important to design a solution that could accommodate all business types while offering features that competitors lacked. For example, platforms like Distru and PistilData are limited to distributors and suppliers, whereas BDSA serves a broader audience but does not provide a complete set of features. This informed our approach to create a more inclusive and fully featured platform that addresses the gaps in the market.</image:title>
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      <image:title>Work - Outspoke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Outspoke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Outspoke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Outspoke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Outspoke - Conclusion:</image:title>
      <image:caption>The redesign and development of Outspoke demonstrates the critical role of user-centered design in complex, data-driven platforms. By conducting research, defining user personas, and iterating on flows and interfaces, the project delivered a more intuitive, efficient, and visually cohesive experience for a diverse range of users in supply chain management. While some areas still require refinement, the work completed lays a strong foundation for adoption, engagement, and long-term impact.</image:caption>
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    <loc>https://www.shanemccaffery.com/work/shiloh-restaurants</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633976951270-IH9025FMWJNF9E7VZ3WC/Frame+4.jpg</image:loc>
      <image:title>Work - Shiloh Restaurants - Shiloh Restaurants.</image:title>
      <image:caption>Summary: Communication between users and restaurants has always been lacking. Especially with the hit of the COVID-19 pandemic, this communication and UI interaction became more important than ever before.  Roles and responsibilities: UX Research and UX/UI Design Problem: How could we improve communication with restaurants and users while creating a seamless and intuitive interface to help along their restaurant journey? Solution: This was solved with Shiloh. Shiloh is an intuitive and easy to use app that covers every aspect of a users journey through a restaurant. From finding a location and reserving your table, to ordering delivery and even paying your bill at the table through the app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633977431301-UETWLTVCHU3G4CXONDDN/companal.jpg</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633977778091-CEDOL1U0V3XSRN4XVKXX/2021-10-11+%289%29.png</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633978044636-0FJ5GE07AE7ZA0TNGSI6/Frame+1.jpg</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633978063855-2527ICT640YVD50YJ1UI/Frame+2.png</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633978285406-P52T5AOPF8XGLC74K23T/2021-10-05+%287%29.png</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633978328826-VAP9S6RGCOE5QA4I4AMS/2021-10-05+%289%29.png</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633979360902-SRUQWX4L3S1G8IBTRP3N/unnamed+1.jpg</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633979505003-74T8XVNVVEMNGRPNGN9E/2021-10-05+%2827%29.png</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633979618551-D4XUXG541DQJSKL8MLRP/2021-10-05+%2838%29.png</image:loc>
      <image:title>Work - Shiloh Restaurants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1633979762087-1V8IESZ5J6TURLSUFSH9/2021-10-11+%287%29.png</image:loc>
      <image:title>Work - Shiloh Restaurants - Conclusion:</image:title>
      <image:caption>Next steps: Going forward I think it would be beneficial to expand more on the pick-up or takeout orders. Certain constraints prevented me from really diving into this feature and I would really like to give users the option to call in their order and send a digital order through the app.  Final thoughts:  This was a huge passion project for me. Most of my working experience before UX was in restaurants. This was a topic I knew a lot about and had a passion for. As somebody who was directly affected by the COVID-19 pandemic while working in a restaurant it felt really good to get my ideas out there and create a solid solution.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanemccaffery.com/work/derwent-sequencebase</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/14f27138-2ec4-4459-84f2-30d47b8db4e1/Untitled-1.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/f920c76b-0a58-4f1d-9032-32ac1e2e8caa/Group+765.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/fed6fe80-db36-432f-8523-85fb56d6282f/Frame+44.png</image:loc>
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    </image:image>
  </url>
  <url>
    <loc>https://www.shanemccaffery.com/work/courtship-naypw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1629499243062-H2OSLB2KY79PC6G1QQPJ/hero+hero.jpg</image:loc>
      <image:title>Work - Courtship - Welcome to Courtship!</image:title>
      <image:caption>Summary: Courtship. The tennis social media app. This app is designed to help users find a tennis court to play at and find the perfect partner catered to their skill level. Roles and responsibilities: UX Research and UX/UI Design Problem: The problem that needed solving was to help tennis players find an ideal court for them to play at. What appeared during the research phase was players usually didn’t have anybody to play with. Audience: Catered to Tennis players aged 18+ that did not have a regular court or hitting buddy. Solution: This was solved by creating the world’s first tennis social media app. Allowing players to not only find their perfect court, but also their perfect tennis buddy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1628875978394-WKDCIQAHWDTRJ57GADCT/2021-08-06+%2824%29.png</image:loc>
      <image:title>Work - Courtship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1628879151884-RB526SFD3XKQ7CUWZQ3I/Frame+12.jpg</image:loc>
      <image:title>Work - Courtship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1628881006863-4J8ZGCOLTK9NBGUHK4PJ/Group+2.jpg</image:loc>
      <image:title>Work - Courtship</image:title>
      <image:caption>Persona:  Based on the previous data, I would like to introduce you to James. James is a fairly seasoned tennis player with nobody to play with. James has a real “use it or lose it” mentality and wants to play not only for fun, but for competitiveness, and to hone his tennis skills. However, he can only accomplish this if he has people at his level or above to play with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1628881322068-CXETAJOQAAKJCZNPNKDW/userflowss.jpg</image:loc>
      <image:title>Work - Courtship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1628881586892-SK7CA3F0WZS2JEZH3H1S/unnamed.jpg</image:loc>
      <image:title>Work - Courtship</image:title>
      <image:caption>Wireframe Sketch: This is my earliest sketch of how I wanted the home page to look like. This early iteration did not include the social tab down at the bottom and was later fine tuned to be more palatable. This early sketch also made the entire home page a map, which was later shortened to make room for court details at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1628881867792-Y6DAX91CUTXVZQTYUJ6B/Portfolio+visual+2.jpg</image:loc>
      <image:title>Work - Courtship</image:title>
      <image:caption>Digital Wireframes: These are the wireframes I ended up creating for the app. This time keeping in my the social tab at the bottom as well as some other layout options for the home page. This helped me get a really good idea of how I wanted the app to look and feel going forward.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61114cc5dec72018764d5610/1629495578620-4ZTA4YAL65VMOSYMEQ3O/hero+4.jpg</image:loc>
      <image:title>Work - Courtship</image:title>
      <image:caption>Usability tests: 100% of users were able to complete their tasks. App was easy enough to navigate that nobody got confused. Tasks that were tested included, starting a profile, viewing a specific court, finding another user and sending a message. Next steps: Next steps will be adding more features such as, invite a friend and court sharing. Further adding color and better functionality to the app. I will also start to work on brand development to solidify the overall feel of the app. Final thoughts: Overall I really enjoyed making this app. From conception to implementation it was a lot of fun. This says a lot, because if I am being completely honest, I am not a huge sports fan at all. That being said I think this allowed me to have an extremely unbiased opinion on how the app should look and behave when in development.</image:caption>
    </image:image>
  </url>
</urlset>

